Wednesday, December 2, 2009

Culture Jam

We have recently been talking about culture jams, just as Jenkins did in chapter six of Convergence Culture. I went onto the web and just started searching and looking at all the different culture jams. Jenkins talks about how photoshop is affecting the government, business, or other aspects they are targeting. I found this particular culture jam to be interesting. It is about nike and it uses the same slogan as nike does. The piggy bank represents the money that we spend on nike products. It is targeted to those who are interested in buying nike products and therefore should not think of the price just buy them. The slogans are the same relating it really close to all the other nike ads. There are several culture jams on all different industries and businesses.

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