about technology is, if he even has one. So far he just seems to state what is going on with technology and defines several terms that he will use throughout the book. One of the things that he said which stuck out to me was about how old media never dies but instead is just reinvented. I think this is very true and that people are always trying to outdo and advance the technology we have, which can be both good and bad. The iPhone is an example of how music can drastically be changed. A new app created by the artist Deadmau5 allows anyone who buys the app to be able mix and remix their favorite song by the artist by cutting parts out of songs, fading in, applying delays, and much more. The look of the app reminds me a lot of audacity with the tracks showing and how you can do a lot of precise editing. After reading the reviews of it on my iPhone, almost everyone loved it and the only complaint they had was that they wanted more songs to edit. I think this shows how music and technology is constantly evolving and how everyday people are able to get involved in the process. You can read an article about this app here!
Showing posts with label Week 10. Show all posts
Showing posts with label Week 10. Show all posts
Monday, November 9, 2009
iPhone Apps Changing Music
After reading the intro to Convergence Culture, I'm not sure yet what his argument about technology is, if he even has one. So far he just seems to state what is going on with technology and defines several terms that he will use throughout the book. One of the things that he said which stuck out to me was about how old media never dies but instead is just reinvented. I think this is very true and that people are always trying to outdo and advance the technology we have, which can be both good and bad. The iPhone is an example of how music can drastically be changed. A new app created by the artist Deadmau5 allows anyone who buys the app to be able mix and remix their favorite song by the artist by cutting parts out of songs, fading in, applying delays, and much more. The look of the app reminds me a lot of audacity with the tracks showing and how you can do a lot of precise editing. After reading the reviews of it on my iPhone, almost everyone loved it and the only complaint they had was that they wanted more songs to edit. I think this shows how music and technology is constantly evolving and how everyday people are able to get involved in the process. You can read an article about this app here!
about technology is, if he even has one. So far he just seems to state what is going on with technology and defines several terms that he will use throughout the book. One of the things that he said which stuck out to me was about how old media never dies but instead is just reinvented. I think this is very true and that people are always trying to outdo and advance the technology we have, which can be both good and bad. The iPhone is an example of how music can drastically be changed. A new app created by the artist Deadmau5 allows anyone who buys the app to be able mix and remix their favorite song by the artist by cutting parts out of songs, fading in, applying delays, and much more. The look of the app reminds me a lot of audacity with the tracks showing and how you can do a lot of precise editing. After reading the reviews of it on my iPhone, almost everyone loved it and the only complaint they had was that they wanted more songs to edit. I think this shows how music and technology is constantly evolving and how everyday people are able to get involved in the process. You can read an article about this app here!
Tuesday, November 3, 2009
Collaboration: Making the Product Better
In chapter 7, Tapscott talks about how 7 out of 10 youths like to work with companies to make their products better. I actually think this is true, since I too feel this way about some companies. Companies are starting to connect to their consumers more to make their products better suited for them. Video game companies seem to have taken this into account, and have been having consumers beta test their games, before they put them on retail. One video game company that I know does this is Valve. They constantly making updates that fix bugs in their PC games, and adding more content to them. This is best example I can think of, for a collaboration between a company and consumers.
Monday, November 2, 2009
Oprah and Product Placement
The main topic in chaper 7 is advertising and how companies target Net Geners and uses the "8 norms" to describe how we think before we buy a product, some of which I agree with and others I do not. People today are influenced to buy something in a variety of different ways; through advertisements, the internet, product placement in movies and shows, and friends. Over the last few years product placement has tremendously increased and has become much more obvious when watching tv shows and movies. However, product placement has been around for much longer than many people realize, just in more subtle ways. Oprah has done this on her show by bringing people on her show that she reccommends, using books for her bookclub, and especially during her anual favorite things show around Christmas. The article "Oprah, Investment Guru" is an interesting article about a guy who watches her show not for entertainment, but instead for stock tips. He included a list of company products featured on her "favorite things" show and showed the stock increases over 6 months. Nine out of the ten listed had a positive increase, several with a very high percentage increase. He also discusses the success of Dr. Phil and books from her book club that have almost instantly become best sellers. This just shows that the right combination of product placement and having the right person showing your product can have a very good effect on a company. I think that her show is an example of succesful product placement because it is not super obvious and instead fits well with the talk show and makes people feel like these are things Oprah genuinely feels confident about and uses herself.
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