In Chapter 6, Jenkins talks about the importance of tools originating with the study of media and popular culture. One of the tools he points on is photoshopping images. This has became a major way of voicing view points in the United States. People are taking original photographs and with photoshop, publishing them with a different meaning. They are used for campaigns such as the presidency, world wide issues, even towards marketing wal-mart. An example of this popular new voice would be the I Want YOU slogans with Abraham Lincoln on the front. They are orginally used to help the war effort, concentrating on bringing in more people to the military. Now there are slogans that pertain to advertising, Windows 7, even Obama.
No comments:
Post a Comment