The main topic in chaper 7 is advertising and how companies target Net Geners and uses the "8 norms" to describe how we think before we buy a product, some of which I agree with and others I do not. People today are influenced to buy something in a variety of different ways; through advertisements, the internet, product placement in movies and shows, and friends. Over the last few years product placement has tremendously increased and has become much more obvious when watching tv shows and movies. However, product placement has been around for much longer than many people realize, just in more subtle ways. Oprah has done this on her show by bringing people on her show that she reccommends, using books for her bookclub, and especially during her anual favorite things show around Christmas. The article "Oprah, Investment Guru" is an interesting article about a guy who watches her show not for entertainment, but instead for stock tips. He included a list of company products featured on her "favorite things" show and showed the stock increases over 6 months. Nine out of the ten listed had a positive increase, several with a very high percentage increase. He also discusses the success of Dr. Phil and books from her book club that have almost instantly become best sellers. This just shows that the right combination of product placement and having the right person showing your product can have a very good effect on a company. I think that her show is an example of succesful product placement because it is not super obvious and instead fits well with the talk show and makes people feel like these are things Oprah genuinely feels confident about and uses herself.
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