If any of you were at a T.V on Tuesday, you might have noticed a huge airing of "Get Schooled" on over twenty networks. This is Obama's latest push to get kids to do well in school. What I find incredibly intellegent, is the way that Obama chooses to get out this information. He doesn't write a book, or give a huge speech over the subject. Instead, he brilliantly focuses on things that kids of this generation know and love. Not only does he use a huge television airing, he also uses the access of advertisements on Facebook, Twitter, and even has created a site over the subject. Now that is the way to reach kids and push them for a better education. What I found even more brilliant, was the use of popular celebrities to push his point. People like Kelly Clarkson, Lebron James and even Obama were featured in this show. They use people like Ashley Tidsdale and Lil Wayne to simply advertise this educational drive. The networks they used to broadcast "Get Schooled" also related well to young adults, preteens and kids. Using popular stations like MTV, Comedy Central, and other local channels that are almost religiously watched by kids. This was a great idea. Whether people got the message or not, Obama used things that our generation can relate to. No books, no tests and no lectures. Now that is the way to reach kids.
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