In Chapter 3, Tapscott talks about how the Net Gen customizes things to make them their own. Whether it is a car, a job, an i-pod; people want to mess around with them and find creative aspects that they like. The internet helps in accomplishing this. There are some awesome websites out there that allow you to customize just about anything you want. Wheel Envizio is a website that allows you to select your vehicle and fit it with different kinds of wheels to see which one you like the most. NikeID allows you to customize your own shoes or sweat shirts. Even Myspace allows you to customize your own myspace layouts to fit your moods on myspace.
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