In the first chapter, Don Tapscott talks about what he calls the Net Generation. So after reading the chapter I looked more into the net generation. I did some research about the group and came across this. It goes very much into detail about the generation. It is intended to describe the generation in a way to help businesses get the generation's business. Most of the research done on specific generations are done by businesses to learn about their consumers. This study goes into detail about how the net generation thinks and what influences their actions. I thought it was a very interesting read.
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