Ambush advertising

In the past few weeks we have talked a lot about advertising and how it seems to be everywhere these days. On the radio, billboards, movies, in TV shows, and everywhere else we look. Well at last Sunday's game between the Eagles and Cowboys, the company Captain Morgan attempted a new kind of advertising. After scoring a touch down, Eagles tight end Brent Celek stood directly in front of the camera and did the pose that the pirate on a Captain Morgan bottle does. The pose came after a deal in which Captain Morgan offered a donation to the organization Gridiron Greats Assistance Fund after any player is caught on camera doing the pose. Once the NFL heard about this, they quickly put an end to it, prohibiting any kind of on field advertising for any company. I think a lot of these new crazy ways of "advertising" are coming about because we have become so used to the typical 30 second ads on TV and billboard ads as we drive down the highway that companies are constantly trying to think of ways to outdo each other. And although the pose during the game was barely noticed, the after effects of the controversy and publicity is probably just what Captain Morgan was hoping for. I find it a pretty creative idea and also like the fact that they weren't giving the money to the player but instead making a charitable donation. NFL Shipwrecks Captain Morgan campaign