When reading the introduction, Jenkins talks much about culture convergence. Jenkins says that, "Convergence occurs within the brins of individual consumers through their social interactions with others." After reading that, I couldn't help but think of a failed example of a network trying to promote their movie using this kind of tecnique. In Boston, on January 31, 2007, there was a rather large bomb scare across the city. What people throught were bombs were actually guerilla advertisements for the upcoming movie Aqua Teen Hunger Force Colon Movie Film for Theaters. A link to an article about the supposed tarrorist attack can be found here. this idea of advertising can be very cool, however, this is just one example of many that failed miserably.
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