In this chapter, Tpascott talks about how the net generation uses the internet to find and compare the products they want to buy before they buy them. Some net geners are switching completly to buying online while most net geners dont have credit cards, so they just read reviews and determine the best bang for their buck, then go to the store and buy the product. The use sites such as consumerreports.org, or my personal favorite, mysimon.com
He also talks about how we use our friends recomendations more than ever these days. We use social networking sites even to determine what we will buy. We trust our friends opinion of the product more than we trust the company. We also want a lot more form the companies than ever before. We want them to treat us with respect and to accept our feedback and thank us for helping to make the product better.
www.mysimon.com
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