Commercials

http://wiki.answers.com/Q/How_much_does_advertising_during_the_Super_Bowl_cost
http://www.gaebler.com/Television-Advertising-Costs.htm

MediaCom cheif executive Jon Mandel says, "We know when people are watching a show they care about, they tend to watch commercials more." Mandel was referring to American Idol, but the quote can be proven with any popular television show or event.

I decided to help Mandel prove this by looking up one of the most popular events on television, The Super Bowl. The second link shows that the average 30 second commercial costs about 350,000 to air. If Mandel's theory was right then would the Super Bowl commericals cost more?

The answer is yes. The average 30 second Superbowl commerical aired in 2007 cost about 2.6 million! The costs would have only grown higher in the last couple years. The reason the commercials costs so much is because of how popular the event is. If more people like a show, more poeple will watch it, and therefore watch the commercials. I don't know if this directly proves Mandel's argument, but it certainly helps it out.