Nike Ad

I found a Nike ad I thought was very interesting and funny. I remember we talked about Nike ads in class and how they used famous athletes and more of an emotional approach towards advertising. The ad I found is of Roger Federer, World Champion tennis player, in his home in the dark, while a man deemed to be his Coach sneaks in and bombards him with tennis balls that he must return every time. Nike is trying to associate itself with Strength; the strength of Roger Federer's athletisicm and his ability to return whatever is thrown at him, no matter how fast. It also gives a close up of Roger's eyes so that you may see determination there, and the house they are in is expensive and upperclass. These parts of the advertisement give Nike Strength. If you would like to view it, here is the link.