Storytelling

http://fiction-plots-pacing.suite101.com/article.cfm/3_ways_to_build_a_story

There are many ways to form a story. Jenkins talks about movies such as X-men, Alien, and Living Dead where the story is told by installing the world, and then building a story off of it. The Matrix is another story where the world is introduced, and then the story is built upon it. "World making follows its own market logic, at a time when filmmakers are as much in the business of creating licensed goods as they are in telling stories." This is one way for a digital storytelling to happen. Each interesting element can yeild its own product lines.