Tuesday, November 10, 2009

Media Convergence



In Convergence Culture, Jenkins talks about how the media is converging into different mediums. He also talks about how companies are resisting or going with the shift in the media. I did a search on some sites that talk about convergence in the media. I found this website called TechNewsWorld. If you go to this link, you can look at all of these articles about the convergence of the media. Some are about TV and others about social networking. One article that I would recommend is this one. It talks about how commercials are starting to move online. It brings up the fact that we don't really watch commercials on TV, but commercials online are different. They follow the old style of TV commercials, but have their own challenges and possibilities. So when ever you have the time, take a look at the website. Also, what do you think is about how commercials have shifted more from TV to online.

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